I build full-funnel marketing systems — acquisition, conversion, monetization, retention — that connect brand and performance to real business outcomes.
I've led SEO, performance marketing, and brand campaigns across e-commerce, automotive retail, healthcare, and consumer businesses — always with the same lens: acquire the right customers, convert them efficiently, and grow profitably. Below are a few systems I've built.
From a channel I ran on my own to a dedicated team and the company's most consistent source of motorcycle sales.
Most growth teams run on spreadsheets and week-old reports. I use AI to turn those same spreadsheets into live control systems — so every stage from first click to delivered unit is visible the moment it moves, and decisions get made on today's numbers instead of last month's.
From real estate to healthcare to automotive — different products, buying cycles and teams, but the same work each time: find where growth actually comes from, then build the system around it. Pick a chapter to see the numbers.
An account stuck in the low 140s got rebuilt: a structured content concept, video and graphics made with care, then amplified with Meta Ads. The growth was organic, not bought.
For a Rp499M product, acquiring a conversation at Rp7,500 means one sale covers the ad spend thousands of times over. My first lesson in channel efficiency over budget size.
Ran integrated monthly campaigns across Instagram, Facebook, Google and TikTok, and brought in local influencers to extend reach beyond the paid audience.
Pages held position #1 and captured Google featured snippets for queries like "penyebab down syndrome" and "ciri ciri virus omicron" — terms with 3,000–6,000 monthly searches, several tied directly to billable services.
Content planning and Reels lifted Facebook page reach to 5.2M and Instagram to 1.5M people against the prior-year period.
A three-month seasonal campaign, "Cek Kesehatan Lengkap", that drove bookings of the heart-check package — content, pages and ads run as one piece.
100+ health articles built on research and doctor input. Several were picked up by Google featured snippets and AI Overview, and one was cited organically by detikJatim — putting Labcito among Indonesia's top health-information sites.
Refreshed the labcito.co.id UI, built citoklinik.co.id and risetmediscito.com from scratch, and reworked the Beranda CITO mobile app — and composed the Labcito jingle still used across their social content — the same build-it-yourself habit that later became seven internal dashboards.
These results weren't a solo effort — achieved alongside Calvin Ginolla, Andre Nafis, and Fannisa Firdaus at KlikNSS (Nusantara Sakti Group).
A long-running digital campaign driving installment purchases, carried across articles, product pages and social.
One month of Facebook Ads (July 2023) produced 41 Honda sales — roughly Rp146K of ad spend per unit sold.
Extended SEO to B2B spare-part sales for shops and workshops; three months in, 1–16 August alone passed Rp402M — up 37% from May.
I'll instrument the path from first click to closed deal so you can see which page, campaign, or keyword actually produced income. In 2026 that let us grow orders 34.5% on 4.4% less traffic — efficiency, not just spend.
Lead scoring, follow-up SLAs, and documented SOPs — so performance survives a bad month, a team change, or my absence. That's what took this channel from 4 units to 81 a month.
I use AI to ship the dashboards myself in days, not quarters. Leadership gets a live view of the funnel without a BI backlog, and decisions get made on this week's numbers.
The biggest lever on this channel wasn't more traffic — it was helping people arrive at a loan they could actually be approved for. This is how a pattern in rejection data became a shipped product feature, a social campaign, and a measurable lift in application quality.
Search was producing applications that could never be approved. Financing here is assessed on what's left to live on — and a big share of applicants were nowhere near the line.
Start from what someone earns and who depends on them, then work backwards to a bike, a down payment and a tenor that fits.
Volume and quality normally trade off. A tool that warns people away from expensive choices should shrink the funnel — instead both went up.
It started as a pattern in rejection data, became a position — help people buy what they can actually afford — and ended as a shipped feature, a cross-team build, a social campaign, and a measurable lift in approval quality. That path from user insight to product decision to market launch is the job I'm aiming at.
Unedited recommendations from people I've worked alongside — a teammate I mentored, and two peers from the wider digital marketing team.
During my internship in SEO and digital marketing, Rendy was an outstanding mentor. He didn't just guide and lead me through SEO work and data analysis — he also taught me photo and video editing. His way of leading is firm but enjoyable, and it let me learn and grow properly. He genuinely passed on everything he knew to the interns.
I'd call him "young and fearless". Digital marketing really is his passion, which is why he's willing to explore 100% of it. From developing websites to SEO to UI/UX, he takes it all on and sees it through. Glad to have been on one team with him.
I have to shoutout for Rendy's capabilities and knowledge about what he's done on SEO things. His passionate bring our website to the next step, He also talented in coding and design either. His abilities to see solutions over problem from many perspective is incredible.
I started by building my own brands, learned performance marketing on someone else's budget, and ended up owning a revenue channel. Every step added a piece of the same skill set.
Built an apparel brand from zero — product, content, and paid promotion — and learned that distribution beats budget.
Created event concepts and social content, and facilitated media partnerships with BPJS Ketenagakerjaan and Angkasa Pura.
Sold an online learning product over the phone. The best crash course I've had in objection handling — and the reason I later built lead scoring for telesales.
Ran an event-services business end to end — concept, vendors, execution — booking 10+ weddings in the first six months.
Ran integrated monthly campaigns across Meta, Google, and TikTok, led influencer partnerships, and delivered a company-wide rebrand.
Delivered the clinical lab network's best organic year in five — 1.03M clicks — while running 90 paid campaigns and building three web properties.
Directed SEO, paid media, and creative strategy for the company's e-commerce platform, partnering with engineering on site and app improvements.
Turned search visibility into a measurable sales channel — then made it more efficient: by 2026 the same eight months produced 34.5% more orders on 4.4% less traffic.
Own organic growth end to end — from SEO and full-funnel experimentation to the SLA that connects marketing with telesales — leading a team of 20.
Strategy is only worth what it converts. These are the things I use day to day to get from a hypothesis to a number someone can act on.
Deciding where growth actually comes from, then sequencing the work.
Shipping the work — content, campaigns, and the site experience behind them.
Turning scattered data into one view people trust enough to decide on.
Building teams that own their numbers, and keeping stakeholders aligned.
If you have a channel that should be producing more than it does, I'd like to hear about it.